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Permalinks with IIS – What Not To Do…

May 23rd, 2008 - By: John Richardson - [Search Engine Marketing]


So I’m having an issue with Wordpress today. For some reason I can’t get a custom 404 page to actually return a valid 404 response. The first thing I do of course is go to Google and run a few searches. I can’t believe what I just came across…

"As I mentioned in a previous post, WordPress installed on IIS can be somewhat aggravating because it doesn’t have permalink functionality out of the box. You have to jump through several hoops to get it to work...

...I’ve been thinking about a possible solution to this. Would it be possible to use a custom 404 page on IIS to act as a intermediary page that does what mod_rewrite would normally...."

Possible? Yes. But should you do it? NO!!!!!

The idea of course is to use the custom error page functionality in IIS to 404 all incoming traffic, and then redirect them to a custom page. This page would then parse the URL you were looking for and redirect you to the appropriate page. Now don’t get me wrong – this is absolutely possible. The problem lies in serving a 404 Page Not Found status code for all of your pages!!! Sure you’re pages will have pretty permalinks – but no search engine will ever index your site. What’s the point!

Read what not to do here: WordPress Permalinks with Custom 404 Page

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Who is John anyway?

My name is John Richardson... I live, work and play in the great suburbs of Baltimore, Maryland. I work for a start-up Internet Marketing firm called Swank IBS that I founded in August of 2009. We specialize in helping ecommerce companies maximize their online potential by building quality websites from the ground up, marketing and managing those sites, and then analyzing and optimizing them on an on-going basis.